COURAGE
Be innovative, have a lot of sisu and be ready to learn.

RESPONSIBILITY
Take care of the community and nature. Quality first. Support local companies. Help others when possible and be fair.

TRANSPARENCY
Be open to our customers, employees, shareholders, and partners. Don’t hide, always inform and explain.

PYYNIKIN STRATEGY
Keep growing while caring for our employees and partners. Improve production through our values and be ready to face the new world.

PYYNIKIN MISSION
We want to offer true beer experiences for the people.

PYYNIKIN VISION
Want to be the best known Finnish beer brand in the world.